![]() 21% improvement on Kraken JavaScript 1.1.This included a 45% graphics score improvement 49% improvement on Google Octane V2 on Safari.I trust Apple’s claims, however, because they have a history of benchmarking exactly like they claim they will and I was able to verify their 40% CPU claims as seen in the benchmarks below versus the iPhone 6s: I was able to confirm that their CPU claims were true, but am still working on confirming the 50% GPU because of unstable benchmarks like 3DMark and GFXBench. Apple has claimed 50% faster GPU performance and 40% faster CPU performance compared to the iPhone 6S. This A10 Fusion SoC features two high performance cores and two low power cores along with a 6 core GPU that is yet to be announced but is very likely an Imagination Technologies PowerVR-based solution. They’ve done dual core designs for almost all of their phones and done the occasional triple core for iPads. The A10 Fusion SoC is Apple’s first quad core design, ever. This will also give their competitors less ammunition to crow about. I think that this will help in Asia more than in the US as selfie quality means more in Asian markets, I know I am generalizing but this is what I see when I visit. This resolution improvement was a long time coming, especially for me because my daughters only communicate with me over Snapchat selfies so this is important. This feature is mostly preserved for the main camera of most smartphones, but Apple opted to intelligently include this feature for the front-facing camera as well since it is guaranteed to improve the quality of low-light selfies. The iPhone 7 Plus camera setup also takes pictures so much faster and images did seem brighter but not washed out to me.ĭon’t forget that in addition to the main dual camera array, Apple also upgraded the front-facing camera to a 7 Megapixel front-facing camera with OIS (optical image stabilization). I also really like their decision to use one of the cameras for wide angle and the other for telephoto. I don’t foresee ever needing another digital camera again. I’m sure we can debate the huge differences between this and a DSLR like my wife’s Sony A7R2, but this phone does it for me. ![]() To me, the biggest breakthrough is the 2X optical zoom. ![]() That includes the upcoming depth of field (DoF) features that Apple plans to release later this year that allows to create a sharp image with a narrow DoF with strong bokeh (background blur).Īpple iPhone 7 Plus dual camera (Photo Credit: Patrick Moorhead) I didn’t get a chance to run much deeper camera tests, but I expect Anshel Sag, associate analyst, to run these when he gets his own iPhone 7 Plus shortly. Combined, the dual camera setup in the iPhone 7 Plus allows for up to 2X optical zoom and 10X digital zoom, double that of the iPhone 7 and all other previous iPhones ever. This camera is the same in the iPhone 7 as the iPhone 7 Plus, however the plus adds a second 12 Megapixel ‘telephoto’ camera with a f/2.8 aperture and 2x optical zoom. The iPhone 7 Plus camera improvements are numerous and start with a wider aperture 12 Megapixel sensor with a f/1.8 six-element lens with quad LED for the main camera. Sometimes competitors would deliver competitive offerings against the iPhone many months later, but the iPhone would always be the standard and always be considered top 3 no matter how biased a reviewer could be. This, to me is a big deal because Apple has always consistently had the best or one of the best cameras in smartphones. One of the most noticeable features on the iPhone 7 Plus is its unique dual camera that enables some unique features that no other phone has. There are some things users will need to get used to, but in the end for me, it’s all worth it.Īpple CEO Tim Cook takes the stage at the iPhone 7 event in San Francisco (Credit: Patrick Moorhead) Apple once again brings out a great phone and at the same time may have fixed a problem plaguing mobility experience in the process. While Apple hasn’t changed the core industrial design of the phone itself, they literally changed everything else, a similar approach to the new Apple Watch Series 2. I spent the last 72 hours with the iPhone 7 Plus and want to share some of my highlights on it. Everything has changed inside of the iPhone 7 and that’s something that’s been lost on some people, I think, primarily because they read about the leaks. ![]() There were lots of leaks about what the iPhone 7 would be, but other than the dual camera and lack of a headphone jack they were mostly wrong. Apple has also experienced some share loss in markets in places like China, which it seems very keen to make up with the iPhone 7 and with full supply of the iPhone 6 SE. Apple is ranked the #2 in global smartphone market unit share, #1 in premium phones and still accounts for the vast majority of smartphone profits globally.
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